KitchenAid was founded in the USA in 1919 when engineer Hebert Johnson was inspired to create a stand mixer after watching a baker struggle with a dough mix. The product was so innovative that it bears a very close resemblance to the mixers on the market today.

KitchenAid is, however, just as well-known for introducing a burst of colour into kitchens as it is for improving the way we prepare food. In the 50s, KitchenAid took the tradition of whitegoods and turned it on its head by adding iconic product lines that came in the likes of Sunny Yellow and Petal Pink.

KitchenAid’s drive for creating reliable, effective and innovative appliances that help people get the most out of cooking continues to this day.