The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities ("Miele Professional"). The strategic vision is to be the world’s most trusted and desirable premium brand.

Miele offers products that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" which the founders Carl Miele (left) and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.