In 2007, founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.

FitBit are a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, FitBit feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.