Beats was founded in 2008 by hip hop artist Dr Dre and chairman of Interscope Geffen A&M Records Jimmy Iovine. Frustrated by the impact of low–quality, popular headphones upon their music, Dre and Iovine set off with the idea to bring studio–quality audio equipment to the consumer market.

Beats’ ability to live up to this ideal has seen the company grow to become one of the most recognisable names in the audio industry; Beats headphones are now worn by countless recording artists, athletes and celebrities.

Beats by Dr. Dre Australia provides consumers with a wide range of headphones such as Beats Solo, earphones for recreation and for sport, portable Bluetooth speakers like the Beats Pill and a variety of accompanying accessories.